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For the past 35 years, I have helped create memorable brands, versatile logos, identity systems and outstanding marketing materials for more organizations, products and events than I can easily recount. I have worn out four volumes of Pantone® color guides, burned through countless sketchbooks and electronic devices, and have acquired an envious collection of fonts second only to my anomalous collection of obscure design books. You see, I am a graphic designer and everything in my world is about design and entirely by design.

Although I have been assigned complicated and important-sounding professional titles throughout my career, I prefer the title of “Graphic Designer.” I know it's not very flashy and today anyone with a computer thinks he or she is a designer, but that's not really my concern. My responsibility is to show you who I am and what I know to be true. Design is what I do, it's what I love, and design is where I make my greatest contributions to the causes and organizations I feel most passionate about helping.
WHY FREELANCING?
Nothing feels more rewarding than putting my time and attention where my heart is. Unfortunately, that is not always possible when working for those more interested in a fat bottomline than an overall healthier world. Freelancing, however, allows me to connect with those who share my interests and ideals, select the right partnerships and focus my talents on important and meaningful work. By working directly with clients, I get to hear their stories and better understand their needs. This direct access and efficiency saves us both valuable time and money.

But before we get too ahead of ourselves, it is important for me to remind everyone what being a freelancer is, and more importantly what it is not. As a freelancer, I do not work for free, nor do I brandish a lance or any other type of dangerous weapon. I do, however, use creativity, semiotics, intuition, technical mastery and thoughtful strategy as tools to give form and meaning to ideas. As a free agent, I am not without allegiance, in-between jobs, indecisive, restless, trying to find myself or waiting for something better to come along. Quite the contrary. I am fully committed to my profession and those I work with, and take pride in being reliable, organized and keenly focused.

As an agency of one, I am selective with whom I work and seek opportunities that promote the things most important to me. Education. Health. Equality. Community. It's really that simple. If these same principles guide you and your organization (no matter what industry you're in), perhaps we should talk. Drop me a quick email and Say Hello!